Sunday Morning Soliloquy - Musings of an Urbanite: Week is Shaping Up

Wednesday, October 15, 2008

Week is Shaping Up

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I had a minor breakdown last night, insecure thoughts on whether or not I could run my own business. I realize that these thoughts must be battled with alcohol - just kidding. These thoughts must be overcome by a few things...
  1. Organization - keeping my apartment & my thoughts thoroughly organized. Keeping my projects organized. Assigning days of the week, or hours of the day, to certain projects in an effort to keep myself from becoming overwhelmed.
  2. Affirmations and believing in myself. Luckily, I have a multitude of friends who offer support. My friends range from highly successful business executives, competent mothers, advertising executives, IT professionals and designers who are quick to offer helpful suggestions.
  3. Forget the competition....for now. Of course there are one million people who do what I do, but do they know who I know? Can they do it was well as I can? I have added value to offer and this is something I must remind myself.

I met with my designer this morning and we put together some concepts for a few projects that we've managed to secure. Our meeting was positive, I have a lot of work ahead of me today. I need to write some creative briefs, put together some copy and identify a target audience for two of our projects.

I have a number of vendors whose services all look fantastic! How easy success would be if I had numerous clients and I could retain all of these vendors and utilize their services. For now, with my budget, I must rely on small business methods - who you know and hours of blood, sweat and tears until I have a few clients where I can manage to justify these costs.

I emailed a freelance print producer friend of mine who offered her services (for my small project) as a favor. Now, I need to figure out what the hell all her jibber jabber means. I was confused by her "specs" and all her print world, fancy-speak but my designer will know :)

Tomorrow, I have a meeting with the Business Attache at a foreign embassy so I can try to get some work from their country. After my first meeting, I intend to schedule meetings various other Consulates from Arab nations. Part of my focus concentrates on business with the Middle East and Muslim countries because so few US companies are willing to go that route....But I will.


Anonymous said...

Do these Arab nations know that you've never been the only white person in a room before?

leyla said...

Thank you anonymous commenter. Well, if you look at my name, and more closely at the features on my face, you may be able to tell that perhaps I too am of Arab descent. But you probably think all Arab people are "brown" because that is what you've seen on your television.

Another note, I never said this was the first time I was the only white person in the room, nor that I was bothered by it. It was a mere observation in an effort to paint the picture of the space I was is too bad that words like "white" and "black" scare you so much.