Sunday Morning Soliloquy - Musings of an Urbanite: The FIJI Water Urban Hunt Happens on August 14th in Chicago

Thursday, August 12, 2010

The FIJI Water Urban Hunt Happens on August 14th in Chicago

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FIJI Water Urban Hunt Presented by ING DIRECT Café, the first brand challenge to utilize social media in all its most up-to-date forms. Social media savvy participants will be able to interact in a whole new way with the local businesses, products, and people that they enjoy everyday. For more information regarding the FIJI Water Urban Hunt please tweet @FIJIhunt or @Leyla_A or phone 312.970.0659

FIJI Water Urban Hunt

What exactly is the FIJI Water Urban Hunt?
A Foursquare-driven scavenger hunt, adventure and competition where fifty teams will check-in on Foursquare when they arrive at a sponsored business or a Chicago-area landmark. Once teams arrive at the determined destinations, they will be required to complete tasks, perform athletic feats, dance, take pictures and post their findings to their social networks. Teams profiles will be set to public so anyone can follow the teams on their Facebook home pages or their Twitter accounts. All team profiles can be found here: TEAM PROFILES

Who is participating in the FIJI Water Urban Hunt?
Fifty teams of two comprised of the most social media savvy professionals in the Chicagoland area will be embarking on their journey on Saturday, August 14. The minimum age to participate is 21. These multi-messaging mavens are made up of all walks of life: web entrepreneurs, Realtors, traders, media babes and bartenders. The common denominator of all the teams is that they utilize social media for professional or personal networking and see a value in having a large number of “followers” or a large social media audience.

Kayak Chicago Class

Shoreline Water Taxi and the Lyric Opera House

Why Should I participate in the FIJI Water Urban Hunt?
There are various reasons teams have decided to sign up. For most, the event is appealing because it is fun, challenging and a great way to network with like-minded individuals; social media enthusiasts. Some teams are in-it-to-win-it and there is fierce competition for the prizes. FIJI Water Urban Hunt teams see the value in the exposure the event is bringing their social profiles. Other teams are out there to have a great time, enjoy the city and take advantage of some of the event-partners offerings for the day. Shoreline Water Taxi has donated one free pass for each team member and Berry Chill is giving participants a small yogurt on the day of the event.

First prize includes: One year of FIJI Water Home Delivery, an iPad, and much more. Each winning team member will be awarded a prize. First place prize has a retail value of approximately $1,500.00. Please see the website for a full list of prizes.

For more information on the event visit: or the Facebook Fan Page for FIJI Water Urban Hunt. You can also follow @FIJIhunt on Twitter.



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